Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's Page Rank (based on search engine ranking, popularity and importance).
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