(prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO).
The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google search eenngginnee to determine the PageRank of a webpage).
Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
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